Fractional COO - NYC
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Fractional COO - NYC
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About Us

Our Mission

Our mission is to help time-starved C-Suite executives accelerate strategy and transformation planning to start executing and driving results in a New York minute. We work with teams to create clear, comprehensive, and credible execution and resource plans that are tightly aligned to deliver on strategic goals.  We appreciate the complexity of competing priorities and limited resources and will customize your plan to implement best practices appropriate to your firm's size and stage. 

Strategic vision. Prioritized execution plan. Processes customized to company size and scale.

Our Philosophy

At the core, strategy and execution challenges are the same everywhere, from startups to Fortune 100s, regardless of industry. Successful transformations all require a clear vision + firmwide coordination/planning, transparent communications, hyper focus on quality deliverables, and the ability to adapt quickly to the unplanned and unexpected. 

Julie Coin, Founder

I've helped executives across the globe, from startups to Fortune 100 companies, scale, transform, and deliver. I spent most of my career working in New York and London in large, financial institutions (Merrill Lynch, Deutsche Bank, DTZ/Cushman & Wakefield, E*Trade) in a variety of global COO/transformation roles where I had responsibility for both strategy and execution. At each firm, my role and responsibilities changed frequently as I was dropped in to transform various business areas.


I loved the build part of transforming, but not the cyclical rounds of cost-cutting. When my last Wall Street COO role went from growth to cut mode, I decided to take on a new challenge. I began helping some of the biggest names in blockchain and other tech startups build the infrastructure to scale globally and operate as publicly traded companies. I then took a President role at a fintech, where I scaled the firm from less than $50MM to a multi-billion valuation in less than 2 years on a 10x+ increase in revenues.


Today I love leveraging my experience and playbook to help executives quickly and successfully overcome challenges to achieve their goals.

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